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"Too Good To Be True Success Stories"
Real Retailers With Real Success Stories.
PLEASE NOTE : We understand these success stories may be difficult to believe, given the extremely difficult times right now in the furniture & bedding industry. However, please be assured that these are real people, with real stories. They are not made up or manufactured in any way.
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Dear Ethan & Brett,
Being part of this group has been a great asset to our company. Just prior to joining Market Domination our management team came to the realization that our advertising had literally “trained” our customers to always expect a sale. High traffic only came during big margin-breaking sales and we knew we had to make a change…enter the Traffic Guys.
I was a little skeptical at first; our customer base is middle to high end and I need to maintain the look and feel of our branding. You guys assured me that I didn’t have to go the “used car” route to make direct marketing work for A BODE and you were right!
From our first foray into direct marketing with Giff’s great Moment of Truth letter (our best clearance sale to date…customers still talk about that letter!) to our most recent Spring Shopping Spree Giveaway, I’m learning a whole new way to look at traffic building - without a sale!
One of the best lessons is the power that comes from systemizing our programs…still working on that little piece to the puzzle! The other BIG lesson - WORK THE PROGRAM. You wont get anything out of it unless you decide to jump in and use the resources. Go over all the materials, be part of the Google Group, give back what you can, participate in the coaching calls, cause’ you never know when you’ll come across a gem that will jump start the next great idea!
I’m very excited about all the possibilities that come when you open up to new ideas - and while we aren’t quite “there” yet, we’re certainly on our way. Thanks!
Karen Cundiff
Marketing Director
A BODE HOME
P.S. Here's a few pictures of the crowds in our stores.
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Over $310,000.00 Sales Increase
In 2 Short Months!
Brett and Ethan preach "over promise and over deliver", and that is exactly what they did. The information provided is not what you will hear other places. It will challenge you to be different, and that challenge has helped me considerably. When you buy this system, buy it all, the information and mindset they provide is more than worth it.
They helped me create 2 marketing pieces that generated over $310,000 In sales, and it only cost me $4400.
Jim Fisher, Amish Furniture Shoppe, Chicago, Illinois
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Giff Had His Best December in Over 60 Years!
“After 10 down months in a row, I’m amazed at what this advertising has done for our store. We stopped all other advertising in December, to really test if your methods work. We only sent out 10,000 mailers and we were, in a word, amazed. Our store has been around for over 60 years, and I’m happy to report that we had the best December in the HISTORY of our company.
Recently we started using the strategy to get “Be Backs” to come back. Again we stopped all other advertising. (Usually costing us about $25,000-$30,000 per month) Using a FREE email message to our list, we generated more sales than we had last February…without spending a dime on advertising. Your strategies continue to amaze us.”
Giff Gates,
Gates Furniture, Grants Pass Oregon
National Retailer Of The Year
Former President, Western Home Furnishings Association
Featured In Business Weekly Magazine
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Tripled My Sales
Perhaps you think the Traffic Guys are full of B.S... Or maybe you like what they share, but haven't joined their program.
No Matter.
What I'm about to tell you comes from my own personal experience in my very own retail store...
On a normal weekday we usually do between $3000-$4000 dollars. Not huge for some stores, but this is pretty good for us.
This week I send out a small circular (10,000 in the newspaper) that I put together using the Traffic Guys techniques. They showed me some things I have never done before. It worked pretty well and I wanted to report to you what the results were.
On Tuesday night (The 2nd of May) the circular hit. On Wednesday, May 3rd, we did $14,793.12 in sales. 3 TIMES our normal daily sales totals.
On Thursday day we did $13,155.30. Again over 3 TIMES our normal sales totals. over a 10 day period I doubled, and some days even tripled my sales.
(These were our sales to totals for 10 days)
These are a couple of days that were just off the charts. I had to call in a couple salespeople and hit the floor myself because our store was jam packed with customers.
To me, results like this this speak for themselves.
Darvin Yoder
Yoder’s Furniture and Appliances.
Washington Indiana,
812-486-8134
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DO YOU WANT RESULTS LIKE THESE RETAILERS ARE GETTING? Click Here!
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Sales Were Off By 27%, Until...
Times are tough. Both of my store’s traffic & sales have been off by 27% over the last six months. For the first time in years I’ve felt a bit scared about our future. Most of my advertising and marketing efforts have fallen flat until I implemented a few of Brett and Ethan’s strategies. Last week (Thanksgiving Week) we had the highest sales we’ve ever had in a 3 day period of time. This program couldn’t have come at a better time.
Getting into your customer’s head and finding out “why” they should buy from your store is critical to your success. Brett & Ethan helped me find my “hook” and I plan to ride that to the bank.
During a time when it seems like every corporate giant is getting into the home furnishings business, you need tools to help you “stand out” from the crowd and get people to notice you.
Finally, a “no nonsense” program for furniture retailers that can “truly” help you boost your business and bring some excitement to your store. Not just another box of books and tapes, but a coaching program that literally holds your hand throughout the process.
I've seen alot of people promise results out there, This is, by far, the best information and tools I've ever seen.
I’m actually having fun in my business again and looking forward to a fantastic year!
Allen Smith, IdentityCraft Furniture, California
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"It has Changed the way I will advertise Forever "
How can I put this? "It has Changed the way I will advertise Forever!"
I've had 2 of the best weekends in a very, very long time (probably since 9-11). And the best of the best is.....NO SALES, NO Slashing Prices, No Percent OFF, NO LONG TERM FINANCING (that costs me $) there are even NO PRODUCTS SHOWN on the ads so my competitor can't bump me off for a measly $5.00
Brett and Ethan, I don’t think I can thank you two enough. I have had 2 great weekends now in a row... just a few weeks ago I was pretty well disgusted with business. It now seems exciting again and soooo much more positive...it makes me ready to keep trying more of your ideas. And I have also noticed this "new mood" breeds creative ideas from myself...........
My ad did even better the 2nd run because of the improvements made from the critique call. LEAVE ALL THE OLD WAYS OF ADVERTISING TO YOUR COMPETITORS! (because they are digging their own grave)
Thanks!
Barry Wilson
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From: Belinda [mailto:Belinda@*********.com]
Sent: Monday, October 30, 2006 8:38 AM
To: Traffic Guys
Subject: Good Morning
$60,000 In One Weekend!
I want to thank you for the best weekend I have had in many, many years. With the Radio Commercial you helped me with, I did over $60,000 in one weekend! Thats the best we've done in 6 months! (That was on the grand opening of a big box store down the street!)
I have so many things to ask and start. I read the entire manual Saturday, and I listened to the CD's that I did not have in the manual.
For the first time in several years I feel we have a definite direction to work toward.
I have turned off my phone. I will not let others rob me of the time I need to be working. On my business, instead of In my business.
I have copies of the to do lists I am starting.I have our conversation downloaded on my desktop.
Again, thank you!!!!
Belinda Maggard,
Kentucky
Belinda with her dog Gidgit
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DO YOU WANT RESULTS LIKE THESE RETAILERS ARE GETTING? Click Here!
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Here’s What Harold Leigh Had To Say
After Just 2 Weeks Implementing
Our Strategies.
“At first I was skeptical of someone promising so much. Usually I am left disappointed with people who promise a lot and under deliver. However after working with Brett and Ethan at Furniture Marketing Systems, I was absolutely blown away with the amount and quality of the information and programs I received from them. After reading just a few of the points they teach, I saw a huge new opportunity I had been missing for years that will increase traffic and more importantly my own personal income.
I am so excited about what I am learning and doing as a result of Brett Kitchen and Ethan Kap’s Implementation Program. I cannot emphasize enough how important it is to separate marketing from advertising. Using these techniques and systems I am improving my direct mail pieces so I can spend less on advertising and get better results.
Plus in about 10 minutes I learned a strategy to track, down to the penny, the effectiveness of all my radio advertising. No more flushing money down the drain with Radio sales people who don’t care if I get results or not. I truly believe in the Mastermind techniques I learned from Napoleon hill "Think and grow rich" and I cannot think of two better people to work with to make more money! I know that Brett and Ethan really care about my business and I want me to succeed.
I have learned more in 2 weeks with these guys than I ever expected. I learned how to position myself so I don’t have to sell on low price, yet I am still increasing traffic and making more money. Plus I am putting my business on auto-pilot so I am not the business. Soon I will be traveling the world, taking great vacations while my store hums like a machine!”
Harold Leigh, Palmdale, California
Listen To Harold 3 Months Later!
-----Original Message-----
From: Harold Leigh [mailto:HLeigh@**********.com]
Sent: Saturday, October 21, 2006 5:23
To: brettkitchen@********.net
(Harold Leigh 3 Months Later)
Hey Brett long time no talk. Things are steadily climbing upwards. I have everything I can use from your wonderful organization. I have given you several strong recommendations, most recently to a furniture store in heck I don't remember the south somewhere. She sounded like my Cousin from Florida. I love the monthly program because I am in a growth phase it will probably be another 6 months until I capitalize on all of the things you have already shared with me. You may use any of this letter as you wish as a recommendation for your services.
Harold Leigh, President, 4 Day Mattress
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Results In 14 Days!
"For the first time people came into the store telling me they actually received the post card. It was a huge success. I could hardly believe it. We made Money on our first mailing using the ‘Traffic Guys’ strategies. I was amazed at how quickly and easily I put together a marketing piece that I could actually track to the penny. I have two stores declining in traffic every day, and now that I have traffic returning to my stores, I just wish I could have encountered Ethan and Brett earlier."
Al Ponte, Crafters Unlimited, Newburg, NY
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This Is An Actual Email From The
President Of Maentz Advertising Agency
From: Bill Maentz [maentzb@********.com]
Sent: Friday, November 10, 2006 9:43 AM
To: 'Brett Kitchen'
Cc: Giff Gates (E-mail)
Subject: RE: Question
We have tried everything we can think of to increase traffic for Gates Furniture Store. We are at a dead end.
After speaking with you I realize now that traditional Media approaches to marketing continue to become less effective. TV audience is diluted with expanded choices, Satellite penetration (no local commercials) TIVO etc. Radio no longer has a dominant format and the audience is diluted. Satellite radio penetration will rise quicklywith the New car manufacturers including in almost every car. Print continues to lose penetration and all forms of media continue to rise in cost.
The future is creating a personal relationship with the customer through alternate medias like customer nurturing and personal direct marketing . We need to give enough value in our message to make sure that the consumer wants to participate in the process. Personalizing our messaging should build a stronger relationship with New and Past customers . This lines up perfectly with your strategies as we move forward.
I am very excited about what we call the "New Initiative" for Gates Home Furnishings.
Bill Maentz
President
Advertising Agency Inc.
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I Can See Why They’re Called The Traffic Guys. I’ll Easily Double My Traffic!
I had never heard of these “Traffic Guys” before I received a letter from them in the mail.
But after investing in their program. (which I wasn’t really sure I wanted to do) I couldn’t believe the great advice and strategies I learned. I mean it was like a whole new world to me. Things I had never tough of before were brought to my attention. I can see why they guarantee to “Double Traffic” because just with a few of the items I’m implementing it will easily double my traffic.
I don’t have a hard time selling people when they come in the store. For me getting them in is the hard part, and this is doing exactly that.
I learned in just one quick session with The traffic guys at least 10 different things that I can do to really get results quickly and many of them are totally free to implement, and will save from wasting money on bad advertising.
I am really excited about my new direction and I hope my competition doesn’t get a hold of the traffic guys.
Neil Martin, Shippensburg, PA
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He Went Out Of Business Without The Traffic Guys...
"This information, if I would have known about it, would have saved my store. No Question About It. If you want success, then you are absolutely crazy If you don't grab it, embrace it and implement it."
Morgan Garrett, Garrett Mattress Outlet, Salt Lake City, Utah
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Okay, What is going on here is a great interchange of ideas and concepts. As far as I'm concerned this forum is worth the price of the monthly fee all by itself.
Lots of information has changed hands, lots of good thoughts and ideas. The most important thing to all of us is which "Bright Idea" will work for me?
The next thought should be "Why will it work for me?"
Considering and initiating change is important to the success of your business. The world we live in is changing faster than we can think.
I'm 66 years old, been in the Mattress business since 1969. I can assure you the business has changed more in the last three years than it did in the previous 20 years.
Herm Bloom
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DO YOU WANT RESULTS LIKE THIS? Click Here!